This was a BIG decision for us, but it just feels right to be a plant-based company.
Although we are not 100% plant-based ourselves, but like most, we’re trying to eat more plants (and when we’re not, we always try to source as locally and as responsibly as possible), we simply wish to create tasty food that is naturally free of animal products and plastic packaging to hopefully encourage people to also eat more plants and buy less products in plastic.
Offering just plant-based products we feel is a way of trying to make a positive change. If everyone had just 2 x plant-based days per week (which wouldn’t be too hard to do), there would instantly be huge differences noticed.